Dan Murphy

UI | UX | Mobile

Project Recap Dan Murphy’s digital marketing team was looking to create a new app for their existing customers, aims to educate them with beverage knowledge, and to promote brands. I started working with one UX designer from Isobar on this, from shadowing shopping, gathering user feedbacks, to stakeholder workshops. My main responsibility was designing visual identity, key pages, style guide and handing over all assets to DM’s internal marketing team for implementation. Key Pages Design UI Patterns