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Available Now Want to chat or say hi? Drop me a message.

Email hellolinmei@gmail.com

Design as a tool is to share information, to start a conversation, to make things a little more approachable. Good Design is not only about aesthetic choice, it is problem solving, simplifying complex information.

I was asked by my mentor few years back, what's my mantras in general, I couldn't give her a straight answer, realised that I wasn't knowledgable about myself, I then took some time to think about that. Gradually it becomes clear to me what I believe in.

There are three things I live by and value more than anything else.

• Creativity
I love being creative, it's who I am, drawing, taking photos, spending time in my little kitchen, or simply trying new things, in general, have fun and explore more. I am very lucky to be in this industry that we can all apply imagination to work, at least, some. At work, creativity involves constrains, it pushes md to think harder, to reframe the questions and not fear of failing.

• Empathy
I strongly believe that having empathy towards people and all things around us is extremely important, it allows me to have a deeper understandings and broader perspectives when designing as well as facing any issues in life. Being conscious about what's happening around me also helps to work with others at workplace, it is essential ingredient to communicate with colleagues.

• Storytelling
Obsessed with stories when I was kid, I wanted to write my own book. To become a good storyteller is as hard as many other things. It can fascinate people, bring out emotion and move people. My mum used to say to me: Reality is often harsh and sometimes life is plain boring, we need stories to spice it up. I couldn't agree more.


User Interface Design
Icon Design
User Experience Design
Interaction Design
Service Design
Art Direction


Delft University of Technology

Product Design Approach

online · 2015 – 2015

UC San Diego

Interaction Design Specialization

online · 2015 – 2015

Academy Xi

User Experience Intensive

Sydney, Australia · 07 / 2015 – 10 / 2015

Swinburne University

Graduate Diploma of Communication Design

Melbourne, VIC · 2009 – 2010


Master of Animation & Interactive Media

Melbourne, VIC · 2008 – 2009